Reportedly spotted along SLEX, the billboard advertises a specialized form of car insurance. For women. Pink Wheels is a car insurance tailored fit for women car owners in the Philippines. It’s sooo cute how their contact number is 813 - PINK (7465)! Their website’s also in PINK!

As a driver myself, I’m curious about their intentions for targeting such a specific demographic. Should we be flattered or be offended? Half glass full or empty? Whatever your answer is, just think of it as a glass filled with Pink lemonade, grab it and drink up! Hee hee!

OMG. It just occurred to me, what would a pink “wheel” look like? Gasp. Yay or nay?

xoxo

♥♥ FiFi ♥♥

p.s. Thanks for the tip, Mel!

Image: pinkwheels.ph